Nov 2023

PRAMA predicts the key security industry trends for Indian Market in 2023

For India’s premier Indigenous security brand PRAMA, year 2023 was filled with unprecedented opportunities. They were up for the grab for innovators and resilient solution providers, who understand the Indian security market pulse through customization. It is important to stay updated with the latest security trends that are redefining the Indian security market.

Indigenous Manufacturing Delivers Value: The indigenous manufacturing of security products has delivered good value to end-users and channel partners in terms of cost and service. The benefits of reduced cost of indigenously manufactured security products and solutions are being experienced by the key stakeholders of Indian security market. The cost benefits of indigenous manufacturing are delivering on the front of custom duties and taxation. The security industry is now experiencing the advantages of indigenous manufacturing and if the trend continues it could be a game changer. Indigenous manufacturing of security products in India has proven its worth during the global supply chain disruptions caused by the pandemic related restrictions.

Customisation is Vital Indian Security Market: A major challenge with the video security cameras and security products is that if they are not customised to the specific requirements and environment of the end-users. There are always some areas that remain uncovered, unattended and unresolved. Consequently, this could pose a huge risk giving rise to unwanted security incidents.
This is where PRAMA security products and solutions have an edge over the competitors. Our team of professionals that are best in the industry, chalk out a comprehensive plan so as to ensure that the Video security Cameras are customised as per the wish list of the end-user with special inputs from the expert consultants and system integrator.

Public Safety Solutions Continues to Drive Growth: The pandemic threat is over, but public safety concerns are continuing with new challenges and concerns. We should be watchful about the newer public safety challenges. We can’t afford to lower the guard. Contactless Access Control Devices and Public Safety systems help to tackle the pandemic threat by enabling compliance measures. Ensuring social distancing and crowd control solutions are experiencing demand from various verticals. It is a valuable lesson from the pandemic crisis, it should not be ignored at any point of time.
Artificial intelligence (AI) Applications Add Value: Artificial Intelligence is leading all the way through multiple applications, algorithms and solutions. AI enabled solutions are adding value not only to security products but they are enhancing the capabilities of solutions in a proactive manner.

Growth in Cloud Computing and Remote Video Monitoring: The Cloud Computing and Remote Video Monitoring Trend is growing due to fast adaptation. The software as a service (SaaS) model has proved its worth in some sectors including Cloud Computing and Remote Video Monitoring. To know whether this model is going to succeed in the Indian security market, we have to wait and watch the results.

Health Monitoring of security Systems: Apart from the surge in demand for remote video surveillance monitoring, there is clear growth visible in the health monitoring of security systems. This is not the entire story, the health monitoring of security systems is adding to the new revenue streams of the key Indian security market.

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