Indian retail sector is experiencing exponential growth and exposition, but Retail Security continues to be a perpetual challenge for all the stakeholders of this dynamic sector. From big malls to retail stores, the growing cases of shrinkage, pilferage, theft and shop lifting cases cause huge losses to the retail sector.
PRAMA Retail Solution offers significant protection against merchandise loss due to theft and shrinkage. It boosts the security of store managers, staff and helps to monitor the store activity and customer movement. PRAMA Retail Solution also offers Business Intelligence solutions while going beyond the realm of the video security. PRAMA Retail Business Intelligence solution helps to analyze the customer traffic and boost sales.
Intelligent Security and Loss Prevention-Reducing shrinkage & creating a safe environment for both shoppers and staff.
Proactive and Precise Marketing- Effective tool to enhance customer experience & to boot sales.
Operation Optimization and Management- Accurate & timely offline data empowers operation optimization.
IT Management- Efficient and intuitive tool for easier system maintenance.
Intelligent Security and Loss Prevention
Proactive and Precise Marketing
Operation Optimization & Management
An Intrusion Detection System is crucial for securing property, whether for authorized areas or the entire premises during off-hours. PRAMA offers various intrusion detection systems, all of which enable real-time alarm information and timely event coverage. The alarm-based system is compact and flexible, featuring various types of detectors, such as PIR Detectors and Magnetic Door Contacts. Other options include Video Intrusion Detection Systems, which rely on VCAs for intrusion events.
Electronic Article Surveillance (EAS) systems effectively prevent shoplifting. It’s most useful when integrated with PRAMA cameras to provide neededfootagewhen the system is triggered.
POS Information Overlay
Data overlay with video provides POS transaction information and prevents shoplifting. Recorded footage features POS text overlay, providing key details of each transaction and facilitating easy searches. This technology can be easily applied in resolving client disputes and preventing fraud.
Surveillance Live Feed
While businesses should take necessary precautions to protect their assets, customers also have the right to be more informed. With our HDMI dome camera, customers can have clearer view about how the store is monitored and enjoy amore peaceful & comfortable shopping experience.
VIP Customer Recognition
Specialty shops see high operating costs and high- value products, thus conversion rates and area effectiveness are the main focus. Loyal VIP customers are enormously valuable to such stores, but service staff cannot always identify them immediately. When customers agree to participate in VIP programs, marketing promotions or other incentives, facial recognition technology will give retailers accurate tools to identify VIPs and loyal customers. Staff can be notified to provide the right services at just the right time. Precision marketing based on VIP recognition helps specialty stores to offer better shopping experiences, which is now more and more becoming the determining factor in purchase behaviors.
Product Fusion and System Fusion
Making decisions to optimize operation requires rich information and the capability to link pieces together. Therefore, integrating online and offline data becomes the key to discover business insights.
PRAMA has worked on helping customers collect the most accurate data. The new people counting camera is now able to recognize repetitive entries or non-shoppers (including staffs and securities) and exclude such data.
Excluding Repetitive Customers
In order to obtain even more accurate customer traffic data, PRAMA’s camera is able to exclude customers who repetitively enter the store or who is just passing by.
Customer Traffic Report
Knowing how many people visited your store and being able to analyze the patterns and trends of shoppers are crucial to any kind of store, big or small. For example, identifying peak shopping times improves schedule management, comparing customer traffic before and after a promotional event shows its effectiveness, and so on.
Prama is the India’s indigenous video security brand. As an incredible success story of ‘Make-in-India’ vision, it celebrates the maxim of ‘Made for India, Made by India, Made in India’ for a self-reliant India. It’s ISO certified, 9Lakh sqft area of manufacturing shows its long term commitment towards the ‘Make-in-India’ initiative for India specific product manufacturing roadmap.