Jul 2023

Video security – An Integral part of retail solution

Along with the advancement of technology in each & every sector, taking a step toward security is very important. Due to the rise in crime rates, we need a technological eye to protect our businesses & family.

As technology is getting advanced, we are witnessing more innovative & effective ways to use video security to protect our business. 

Video security systems are evolving in retail security in several ways, including:

Deployment of HD cameras

HD cameras are affordable & they offer a wide number of advantages over traditional low-resolution cameras. HD cameras capture more detail, which makes the user easier to identify the suspect & gather evidence.

AI-enabled cameras: 

Switching to AI-enabled cameras is always a good option, as they are backed up with analytics capabilities that help to improve security and operations

Ex- AI cameras can automatically detect intruders & confirm their location.

Integrating the video security with other systems

Integrating the CCTV camera with other systems, such as POE access control, and inventory management systems. It enhances performance & allows retailers to use video footage to improve a variety of business processes and prevent theft & losses.

Here are some additional benefits of using CCTV systems in retail security as it uses deep learning algorithms to accurately detect and count people entering and leaving an area, and can be deployed for various applications:

  • Act as evidence: The CCTV video footage act as a piece of evidence in criminal prosecution, to secure convictions and deter future crimes.
  • Barrier effect: CCTV cameras act as a barrier to stopping crime, as the shoplifters are less likely to target a store that is being monitored.
  • Loss prevention: Video footage can be used to identify and investigate by preventing shoplifting, and employee theft. 
  • Improves customer service: Camera footage can be used to pinpoint and resolve customer complaints and track customer behavior to improve the shopping experience.

As you can see, CCTV security systems are a valuable tool for retail security, helping you to address crime, gather evidence, improve customer service, & prevent losses. As with the advancement of technology, we can expect to see more innovative & effective ways to use video security to protect our business.

The specific trends that are shaping the future of video security in retail:

  • The rise of cloud-based video surveillance: Cloud-based video surveillance is becoming increasingly prevalent, as it offers a lot more advantages over traditional on-premises systems. For example, cloud-based systems are easier to manage and scale and can be accessed from anywhere.
  • The use of video analytics for business intelligence: Video analytics are used for more than simply security needs. Can be used for business intelligence applications like tracking consumer behavior and enhancing the shopping experience 
  • The use of AI: AI and machine learning are used to develop & improve the security for retailers. For example, AI can be used to identify suspicious activity and track customer behavior.

As technology continues to evolve, we expect to see even more trends shaping the future of video security in retail in more innovative & effective ways to improve our business.

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